Protect and Defend was founded by lifelong self defense advocate David Koons when he was asked by a friend; “What do you tell your kids about safety?”
David’s answer is “Protect and Defend,” a company dedicated to empowering individuals and organizations to protect themselves from the trespasses of others, and if necessary, to defend themselves thoroughly.
David Koons travels the world empowering individuals and organizations with the tools and mindset necessary to prevent, protect and, if necessary, defend against attack. Mastery of specific strategies and tactics are only part of the Protect and Defend arsenal. The team teaches the importance of a “Warrior Mindset” to ensure the specific tools and strategies are implemented at the critical time.
Whether speaking to college students, executives, employees, small business owners, entrepreneurs, direct selling associates or independent professionals, David leaves the audience knowing they have the tools and strategies to avoid becoming a victim while increasing their likelihood of successfully navigating the risks in these precarious times.
What most people seem to remember about David is that he served for eight years with an elite Special Forces unit in the United States Marine Corps. Attaining the rank of Captain, David led hundreds of Marines through a myriad of adventures from jumping out of planes to swimming for miles in the ocean, all under the cover of darkness.
David has been trained in Krav Maga, hand-to-hand combat, bayonet, US Marine Corps warrior training and numerous other disciplines.
He is an expert with dozens of weapons. As a member of US Marine Force Recon, he has worked with all members of the US military, especially the Navy SEALS, Army Green Berets, Air Force PJ’s, Task Force 160 and several other elite units. He has deployed as part of Marine Expeditionary Units and acted as a liaison to foreign officials.
David has worked or trained with members of the FBI, US Secret Service and other governmental and non-governmental organizations.
His military experience was instrumental in teaching him how to keep fear, doubt and adversity from standing in his way.
When asked by a friend what he teaches his children about safety, David responded with founding “Protect and Defend.”
David lives with his family in Colorado and practices Tae Kwon Do with his children. They’ve attained their Black Belts. He continues to develop and share advanced strategies to protect and defend yourself from physical and virtual attacks.
To Book David or request more info, contact his office at (303) 335-0542.


